| July
30, 2010
This is an interesting innovation that we came up
with for our customers who have very little space in their
bathrooms. In the past, having a small bathroom meant that you had
no choice but to use sliding bypass doors. Today, most customers
want heavy glass, frameless, "euro-style" shower enclosures. What
you see below is our solution.

I call these "Saloon Style" doors. Instead of having
one fixed panel and one swinging door, both doors hinge, like the
doors in in old-time western saloon. Each door swings both in and
out, doubling the size of the opening, and giving the customer
flexibility in how they use them. The doors don't require any knobs
or pulls, and make cleaning a breeze.
July
28, 2010
Business has been good lately. We have been
installing a lot of shower doors in Santa Cruz County. This is a
1/2" shower enclosure that we completed in Aptos this week. The
customers were very pleased with the way it turned out. This
enclosure is made with 1/2" clear glass and chrome hardware.

It is often a real challenge to get a good photo
of a shower enclosure. Bathrooms are typically too small to get the
whole thing in one frame. Even though we are really busy, we still
have time to do YOUR shower door, so give us a call. Currently our
turn-around time is about two weeks.
July
6, 2010
I had a really interesting conversation with a
customer this morning. He was calling me back about an estimate we
provided a few days ago. After answering a few of the standard
questions that customers normally ask, he said "I have one more
question for you..." He then went on to tell me that my price was a
lot lower then my competitors, and he was wondering why. I jokingly
said that I would have to raise my prices, and after a little
chuckle I told him frankly; Any smart business owner wants to offer
the lowest price possible for the product or service that they
provide. Now we don't have the lowest prices in the industry. There
are some companies that have slightly lower prices than we do... and
there are others who charge much more.

We are able to keep our prices low by being
organized, efficient, and not spending a lot on overhead. Showcase
Shower Door Company is strictly a mobile service... we don't have a
brick-and-mortar showroom location. We do work by appointment, and
go directly to the customer. So far, this has worked really well for
us. We use this website as our showroom, and are able to bring
product samples to our potential customers personally. Another way
that I am able to keep prices competitive is by doing the work
myself. This allows me to bring the highest possible level of
quality to each project while minimizing problems and mistakes. Now,
as time goes on our business is increasing. The day will inevitably
will come when I can no longer do every job myself for the same
price. It's basic supply and demand. When that day comes I will have
to decide if I will raise prices and continue doing the work myself,
or keep prices the same and have employees do the work. Until then,
I will continue to do each project personally.
June
18, 2010
At Showcase Shower Door Company we do a lot of work
with local builders. Contractors who have worked in the area for a
long time know that Showcase Shower Door Co. has the best value
around. Most home owners will only purchase one or two shower doors
or enclosures in their lifetimes. General contractors make these
purchases over and over again. There may be companies that can
charge a lower price initially, but there are a lot of things to
take into consideration. Safety, dependability, quality of products
used, skill of workers performing the task, service after the sale,
to name a few.

Yesterday, I met with a couple in Scotts Valley to
discuss their shower enclosure project. The shower stall is not very
large... it will be a small project for me. We talked for an
hour-and-a-half about their shower enclosure. I brought a glass
sample, hardware color samples, photos, and a catalogue with me to
their home. The three of us sat around their kitchen table and
talked about the project, and other things. They were referred by a
friend, as are most of my customers. The enclosure is not finished
yet... I will have to go back to take finial measurements when all
of the tile has been set. I have to say, in all modesty, that they
were very impressed. When they complimented me on my level of
service leading up to the sale I had to bring up the fact that I
would also be installing their shower enclosure personally. I have
made some new friends as well as new customers. That's what it's
really all about.
May 30,
2010
Many people are using less glass in their shower
enclosures for various reasons. Some customers are having their
shower stalls built in such a way that no glass at all is required
to keep the water in. Probably the greatest challenge in designing a
shower enclosure is containing the water while maintaining as much
of the beauty of the tile or stone work as possible. While it is
possible to make a frameless shower enclosure completely water-tight
by using clear polycarbonate edge-seals, it is not always a good
idea. The plastic seals detract from the natural beauty of the
glass, and should be used sparingly. The key is to find just the
right balance of waterproofing to aesthetics.

In this application we installed only a single fixed
panel. This is often called a "shower screen." Shower screens are
most often used on shower / tub combinations where a sliding or
hinging shower enclosure is less desirable. The glass is 3/8" clear
tempered, and the hardware is brushed nickel. If the customer
decides at a later date that the shower screen is not containing
enough of the water, there is no reason that a door cannot be added.
May
13, 2010
Lately, we have been doing quite a few shower door
repairs and glass restorations. Money is tight for a lot of people, and
some customers are looking for ways to make their shower doors last longer
instead of replacing them. Showcase Shower Door Company is the
right place to go for help making an old shower door or enclosure
look and work like new. Whether someone has a sliding bypass type of
enclosure, a manufactured shower door, or heavy glass enclosure, we
are always happy to help.

We have an arsenal of
tools and products that we can use to remove water stains and
calcium build-up. Once the glass is restored to good condition we can treat the
inside surface with TEKON to keep it looking better than new
forever. It's true that some doors are simply worn-out, and have to be
replaced, but many times there is much we can do to get them working the
way that they should. I would be happy to come to you and take
a look free of charge.
April
27, 2010
April has been a busy month! We have been having a
lot of fun meeting new people and installing beautiful shower
enclosures. I get a lot of compliments from customers and people who
are visiting our web site. That makes me feel great! What we try to
do is build the shower doors and enclosures that our customers are
imagining for their own bathrooms. Our customers are very
sophisticated and have really great ideas and taste. The truth is
that I have to give my customers much of the credit.
Many glass companies
will try to get you to buy the shower door that they want to sell
you. It makes the job easier for them, and takes the challenge out
of the job. If you are a company owner who is sending out employees
with limited skills, it only makes sense to do this... That's not
the case at Showcase Shower Door Company. I plan to participate in
the installation personally, so the added challenge of doing
something that I have never seen done before is appealing to me.

This steam shower enclosure was installed in a
beautiful home located in Aptos, California. The home owner was
great to work with, and made getting the job done a real pleasure.
The glass is 3/8 clear tempered, and the hardware is chrome. The
granite in the shower is really nice, some of the best I've seen...
Each wall is cut from a single piece of granite.
April
16, 2010
This inline shower enclosure is 78" tall. As you can
see, the fixed panel is notched to accommodate the shape of the
buttress it is anchored to and around. This customer elected to have
the fixed panel secured using brackets, rather than aluminum
channel. The glass is clear and the hardware finish is chrome. The
project is located in Scotts Valley, California.

At Showcase Shower Door Company, we take pride in
working with other local professionals. We enjoy doing projects with
a number of contractors, designers, and realtors. This particular
shower enclosure project was done in cooperation with Santa Cruz
Kitchen and Bath. This shower enclosure has also been treated with
TEKON surface protection. The TEKON treatment will keep the glass
from becoming stained by water spots, and make it easy to clean.
April
1, 2010
This past week I have had the pleasure of working
with a local homeowner on his vinyl replacement window project. I
used to do a lot of vinyl windows in Santa Cruz County when I first
started out as a glazing contractor. It's hard work, and takes quite
a bit of skill and expertise to do the job correctly. Some may
chuckle at this statement, but you would be shocked to hear all of
the horror stories I could tell about leaking windows, rot, mold,
and the like.
There are so many unqualified
people doing this type of work that I had to get out of it. What
began happening to me was that I would go to people's homes and
spend hours measuring, looking up window prices, and putting
together estimates just to lose the vast majority of bids. Now
losing bids is just a part of the contracting process... you don't
get every job, and honestly, you don't want to! Other contractors
were writing bids that simply couldn't cover the cost of doing the
job right. It was easier just to stop doing that type of work than
trying to explain the economics of window replacement to every
potential customer I spoke to.

Ken, the owner of this Santa Cruz
home, was referred to me by a common friend. Although I do this type
of work for friends and previous customers, I am leery about working
up estimates for window projects for the reasons I have discussed. I
told Ken that I would be willing to do the project on a "time and
materials" basis. This allowed Ken pick the windows the he wanted,
and buy them directly from the supplier. He was also able to decide
how much of the low skilled labor he wanted to do himself. Ken chose
to replace his aluminum single pane windows with double hung Milgard
Tuscany windows. An excellent choice. Some of the siding was rotted
out, due to the previous window installation, so we replaced it as
well. New trim, tar paper, fresh polyurethane caulking... Ken is
very happy, and ended up saving some cash.
March
23, 2010
This is a
bypass shower enclosure that is made utilizing 5/16" clear tempered
glass as well as chrome aluminum and hardware. The customer had a
very specific idea of how she wanted the doors to look and function.
We were able to provide exactly what she was looking for, and to get
the project done quickly.

This home is located in Aptos,
California, near Seascape Resort. The customer was referred to us by
Joshua from "McAuley and Son Custom Tile." He is the contractor that
did the excellent tile work that you see here. If you need a good
tile setter, I highly recommend them. Here's the email address:
mcauleytile@sbcglobal.net.
March
2, 2010
The shower
enclosure that you see here is known as an "inline" type enclosure.
This is because the shower door and the sidelight are inline with
each other. This customer selected an obscured type of glass that is
called "rain." It is 3/8" thick and has been tempered for safety and
added strength. The glass panel on the left has been notched to fit
the shape of the tiled area.

The hardware and aluminum used in
this application are "Oil Rubbed Bronze" finish. As you can see, the
combination of the dark hardware along with the rain glass work
really well in this particular bathroom. The customer has selected a
towel bar and pull handle combination for the door. This was a lot
of fun to install, and the customer is very happy.
February 23, 2010This
week at Showcase Shower Door we are working on this unusually shaped
steam shower enclosure. There have been a number of challenges
involved in providing the customer with all of the features that he
wants. At Showcase Shower Door, we enjoy a good challenge. The Glass
will be 3/8" clear, and the hardware will be "Antique Brass." The
transom above the door will be pentagonal, and will vent to allow
steam to escape.

We are also going to install a
glass shelf in the steam shower for soaps and shampoos, as well as
two other shelves just outside of the shower for towels. The home is
located in Scotts Valley, CA.
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