Creating a Warranty Statement that Covers the Bases

Creating a Warranty Statement that Covers the Bases

The recent conversation around the shower door community has been about warranties. Providing customers with information about which things are covered under a warranty and which things are not is obviously important. Some shops don’t bother to provide a written warranty, but many do.  My tendency is to explain to my customers that hardware typically…

Leveraging Social Media to Maintain Relevance

Leveraging Social Media to Maintain Relevance

Whether you love social media or not, platforms like Facebook, Instagram and others are definitely here to stay. It’s true these sites can be time-wasters, but they can also provide opportunities for reaching a broader audience and even gaining more customers.  Those of us who have been in the glass industry for a long time…

Specialization and Its Benefits as a Glass Contractor

Specialization and Its Benefits as a Glass Contractor

Like a lot of shop owners, I have tried providing just about every type of product and service available. There is no doubt it is a good thing to be well-rounded as glazing service provider. Although the industry is already specialized, there is still no way for a single company to master every product and…

Imagine the Glass Industry Employee of the Future

Imagine the Glass Industry Employee of the Future

When talking to other glass industry professionals, I understand we are all having a similar challenge. Employers are finding it difficult to hire the help that they need. This is especially true when it comes to qualified individuals.  As we all know, many have been forced to stay home over the past year due to…